Changing estate agency with a market place for independent agents


Ditching the high-street agencies for a market place for independent agents

Moveli is reinventing estate agency, by ditching the high-street presence and creating a central marketplace where independent agents can manage their properties while on the road.

The ask

Moveli came to us to develop their eCommerce website, for sellers and landlords to find an agent, for buyers to find their dream home and for new agents to sign up to Moveli.


The product strategy for the marketplace was not only to attract buyers and sellers, but primarily to attract new agents. We satisfied all three user groups by placing the agent central to each property, creating confidence of a personal service and demonstrating agent's independence.


When Moveli first approached us, they had four agents signed up. The Marketplace became central to the business and attracted new agents to join, and is now 20+ agents strong, a 500% growth.

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